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I first came across Clarice Bean in a bookshop
I was working in at the time, and I hadn’t heard of you, hadn’t
heard any pre-publicity, and so I came to Clarice Bean completely fresh,
and I can remember standing in the bookshop, just laughing out loud and
being utterly charmed and delighted by this really fresh approach to a
picture book. I’ve been reading your history with art school and
design work and so on with interest. I was interested that at art school
they didn’t teach you the fundamentals of book design, like gutters
and that kind of thing, because what strikes me about — you know
how people say about writing and so on you need to know the rules to break
the rules? There’s something really fresh about your books —
you seem to really understand how a book works, because you’ve taken
it apart and put it back together again… Starting the story before
the imprint page, playing with design and so on. I’m interested
in how you came to that approach.
Part of it maybe is not knowing all the rules.
Not being bound?
Yeas. I wasn’t taught any of that stuff, which I do think you should
be taught. Generally it would be helpful.
Well, it is teachable, as you’ve said.
Yes. But perhaps not knowing it means you fumble your way through it and
you get something different. I think maybe also I wrote, I’d tried
writing before and publishers were always saying “write a little
bit more like this or a little bit more like that”…
More conventionally? More plot based?
It was ages ago when I was trying to write the story, and they have a
very… I can see why it happens, they don’t really want to
take a big risk on somebody new, and nobody wants to publish something
that won’t sell, so it makes sense that they want you to write a
little bit like somebody else before, but I found it very difficult, because
I was always trying to write something that would fit in with what they
wanted. In the end I wrote Clarice Bean, which was a long time after I
had written things in my early twenties, and nothing got through and I’d
given up on the idea. And then really because I wanted to maybe come up
with a character that could be used in animation or product design…
So you had that idea quite early on.
Yeas, I’d given up on the idea of being an illustrator or a writer.
It was really a means to an end, to get into something else, so perhaps
that made me approach the whole writing thing in a different way, I wasn’t
all that interested in that side of it. I just started writing about a
character, rather than trying to make a very plot-based story book.
And was there some resistance from publishers to that?
Well, I just kind of wrote and wrote, and then I knew very much how I
wanted the book to look, so I set it all up, I did some sample spreads,
and I went and worked with a graphic designer friend of mine, and we made
all the type move in the way I wanted it too, and came up with the different
fonts for each character.
I wanted to ask you about the fonts…
So that was right at the beginning, I decided all those things. So then
I put the two things together, so I’ve got the picture and I’ve
done overlays of the text, so you could see how it would integrate with
the pictures.
There’s a couple of questions I wanted to ask you about that. First
of all I was going to make the comment that the convention about children’s
books is that they’re really strong on plot, that children’s
books are the last bastion of plot. You’ve proved that that doesn’t
always have to be the case, although as for instance the Clarice Bean
books have gone on the plot has become more fore-grounded, and then you’ve
gone to the novel, which is something we’ll get back to. So that
interests me. But also, in terms of the overall conception of the book
— when I first read your books, it took me quite a while to realise
— I’m not a visual person — but it took me a really
long time to notice the detail of your books. I didn’t realise at
first that they were collage, I didn’t sort of consciously notice,
even though I know that Marcie’s got all the photos of boys in her
room and so on, but it took me a while to actually see the different layers
that you’ve built up there with text and drawings and photographs
and then the fonts. There’s a real coherence to the books. It reminds
me of, when I was at uni I was in a drama group, and there was a fellow
I’d been to high school with who turned up at a performance and
he’d become a makeup artist, a theatrical artist, and he said to
me, “If people say to me after a performance, the makeup was great,
I know I’ve failed, because they shouldn’t notice it.”
I feel that way a little bit about your books, like I didn’t notice
at first all the different— because they work together so well.
So I’m just wondering how you conceive of all of those disparate
elements. Do they sort of naturally fall together, or do you work with
one element at a time, like text and then…
Yes, I think they just come, I think it’s a — while I’m
writing, I’ll get a visual thing in my head of how the illustration
should look like. Marcie’s room was one of those ones where I had
very strong feelings that I wanted it to look a bit like a teenage magazine.
So you’ve got that feeling that, yeah, you’re in her room
and you kind of know what her room looks like, but some of it you know
isn’t really there. It’s quite abstract in a way because it’s
laid out like a magazine, and I left that picture right to the end that
I had such a sure feeling of how I wanted it to be I kind of felt like
I couldn’t do it. And it was one of those ones where I dreaded it
because I thought, oh it’s just not going to come out, and it was
one of those that just did come out exactly, it wasn’t this awful
thing trying to get down on paper what I wanted. That’s the funny
thing about illustration. Sometimes it really happens exactly how you
want it to, sometimes it doesn’t, you can’t get it across
and I would change things, and you keep changing them…
So do you start with a pretty fixed picture in your head of how it should
look?
No, it’s usually quite a blurry vision! And you think, yeah, I sort
of know how I want that to look. You have something in your mind’s
eye, and you kind of think, it’s going to work, and then sometimes
just getting it down on paper is just impossible. Or sometimes you do
exactly what you thought was going to work, and it doesn’t, it just
doesn’t quite look the same, and you’ll redo it and redo it.
The last spread of That Pesky Rat, it was exactly that, where I had this
kind of vision of how I wanted the old man and the rat to be sitting in
front of the fire in a sort of quite gothic way, I suppose, having a little
cup of tea together. And it suddenly didn’t make any sense to do
that, because I looked back at all the other images, and the writing,
and it suddenly all became about looking into windows, that this is about
a character who’s spent his whole life yearning to have a home,
and he’s always looking in, and he finally wants to look out, so
I changed it, because I felt he had to be sitting in a window of his own
with this man, his new owner. And that’s where you were going to
get the cosy feeling from, that he’s finally made it. So things
like that happen all the time. I would say sometimes I’ve got a
very clear idea of what I want, but you don’t always get that in
the end. I mean, illustration is such an odd thing, and I usually dread
starting because there’s so much disappointment involved, because
you’re trying to get something that you can’t always get.
And at other times its such a surprise and it just happens.
I think sometimes, too, people underestimate — if you’ve got
a more cartoony style, for want of a better word, it looks so spontaneous
and fresh and quick and easy, but that’s not the case at all, is
it?
No, it’s not. I think people —
If you’re doing it well it looks fresh and spontaneous and easy!
Yeah, you definitely want it to look like that. But I think people find
it very hard to understand visual things in a way, because— I was
debating with my…
Your minder?
My minder, who is the head of Orchard, and we were just talking about
that whole thing, and I was saying how I definitely feel illustration
is not considered as important as writing.
I think you’re right.
I definitely think that. She doesn’t feel that, because Orchard
is the only publishing house that I’ve worked for that treats the
designer as the editor. I think they’re really good at getting that
right.
I wanted to ask you about the design of the books. The Clarice Bean books
— Anna Louise Billson is credited as the designer on the imprint
page, but the other books don’t have anybody credited. I was wondering
about your relationship with the designer. I’m sure it varies from
book to book and publisher to publisher… You did refer to that earlier,
when you were starting out with the first book, you worked with a graphic
designer friend. Do you consider the designer an editor in a way, like
an editor who edits your text?
I think it’s a very similar job. What I would do with my roughs,
and certainly with that first Clarice Bean, because— it wasn’t
exactly my first book, but it was the first book I wrote… things
like… if you saw the original for something like that… (indicates
a spread) it would be pretty similar. This (Clarice twirling in the garden)
is different because (the designer) had to reorder that because I had
that (the text) moving around much more. I think that she felt we shouldn’t
do that. But things like this one, this looks almost just the same. Basically
with this one (Clarice twirling), things got toned down more, because
I’d done things like when she’s says about twirling, and I’d
done this so it was twirling, but it wasn’t logical enough, and
things like this, I wanted to have the argument in between them…
Oh yes! Divide them.
It would make more sense, but because of the gutter it was just getting
tricky, and that’s why we didn’t do it in the end. Here I’d
had all the words falling out of his pockets…
It’s got a similar effect.
It’s just that sort of thing of — I think, it was one of the
first books that I worked on, things like that had stayed and things like
the writing being scrunched up, but it was sort of a lesson for me in
toning down.
OK! But on the other hand you’ve said you’re going to be doing
some new books with Penguin and you want to try new things there.
Yeah, in different ways. I guess when I’m doing a rough of something
like this then I will usually do that on the computer, so I can see what
it looks like, because now I’ve got to know my designers so well
—
And they you…
Yeah, I can send them a much rougher thing, but with a book like this,
I was working with a different designer on this, it was great, but I’ll
generally do it as a visual note to myself rather than to her, so I did
spend quite a long time…
And do you do that on the computer…
Something like that I did do, because I needed to know if it was going
to work, whereas when I was first doing these books, I needed to know
that she understood what I meant, and then once you’ve dome a couple
of books you have a kind of shorthand between you, so it’s not a
problem.
How many of the fonts have you created specifically for the books?
No, we’ve just used— I’d love to do our own fonts, but
we haven’t.
The one that made me wonder was in “Who’s Afraid of the Big
Bad Book”, I think it’s when Herb’s in Little Bear’s
bed, he’s in a bed anyway, it’s a quilted bed, and the letters
have stitches…
Oh! That’s true! I think that my designer, David, did that.
OK!
I think he did. He adapted one…
That one made me think, I wonder if they invented that one.
I think he did in fact.
So it’s a very close relationship, working with the designer, then?
Yeah, it’s always really close. With that book particularly, we
both spent hours doing that, where I didn’t just pencil in how I
wanted it, I literally did put it in. It would have been the correct font,
but that one, particularly that spread, because there’s so much
text… I can’t actually do the illustration until I know that
the text is going to fit in, because — I don’t have a copy
of it (Big Bad Book) — That was a really hard book, because I wanted
you to feel like you were right in there, so it’s meant to look
like, obviously it’s meant to look like you’re in the page,
and so you can’t have it all abstract like this, because he’s
actually going into the room, and everything, and it’s a very traditional
fairy tale book. So therefore everywhere is wood panelling or carpets
or quilts or whatever, so I did have to go through everything making sure
I’d left enough space for all the text, which is why a lot of that
I did do just by laboriously glueing it all in and then sending it to
him, and then he would have to rework everything.
There’s a bit of a tradition of the fractured fairy tale. Did you
feel daunted about trying to do something fresh with that? Because I think
you have…
I didn’t really. I had this idea in my head — it was really
all to do with this little boy who’d read my book “I Want
a Pet”. He was really small, and his mother had relayed this thing
that he’d said after they’d finished reading the book, he
said “Will you take the book out of my room” and she said
“Why?” “Because there’s a lion in the book.”
And that had given me the idea of the story before. It’s a really
simple idea but I hadn’t thought about it. And so I came up with
that and wrote that. I was going to write it just as any old story, I
was going to make something up, and I just thought, Oh, if you make something
up, about an ogre or whatever, then the kid hasn’t got any —
you’re having to explain the story, which hasn’t got a reference
about the story that you’ve got with an ogre in it, and that it’s
much easier to come up with something like little red riding hood, because
they already know about the wolf and what the wolf does, and you don’t
have to explain. And so that’s why I used the fairy tale. It wasn’t
really intentional.
I think that’s a really common experience. As a teenager, I went
through a period of reading horror and ghost stories, and I buried the
books, so I wouldn’t wake up in the night and see the cover and
give myself a fright, so even older kids have that experience. That’s
interesting, because that’s two kids now that have sparked off a
book; there was the little girl in Denmark who inspired Lola, who’s
fabulous… What interests me about Charlie and Lola is that the books
are about Lola, but Charlie tells the story. I wondered how you came to
that decision, to have Charlie be the narrator.
I don’t know how it happened. I wanted to do something where it
was just children’s voices. I had this really strong feeling about
siblings and how they relate to each other, because I think as a child
you do spend an awful lot of time with people your own age. I had two
sisters and a lot of our time was spent squabbling or paying or whatever,
and so I thought it would be nice to do a book where actually that’s
all you see. You don’t see the parents. They’re referred to
but you don’t see them.
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